Field Notes

Concise ideas drawn from experience, made to be used.

Field Notes working collection

Latest Field Note 006

  • Experience
  • Attention
  • Decision Making

Do not measure the feeling out of the room.

An empty immersive event room with one chair held in warm light while measurement sensors wait in the shadows.
From the fieldThe measured room
Read note

The principle

Measurement is useful until it begins changing the experience it was meant to explain.

Where I’ve seen it

The pressure rarely arrives as one unreasonable demand. It arrives as a collection of sensible questions from people responsible for proving different kinds of return.

Put it to work

Ask instead: Will this help us understand the experience, or will it force the experience to behave differently?